Lacoste LIVE in Brooklyn, NY!

lacoste live logo

When I saw the new campaign that Lacoste is launching this spring, inspired by Williamsburg, Brooklyn, I immediately loved the concept!  The new collection is called LACOSTE L!VE and the idea behind it was to take the old-school style of Lacoste and mesh that with the fresh new style of the streets. According to their website, they’re “playing with classics to reinvent the future” and “preppy is now hip and edgy.”

For their new campaign, photographer Mark Hunter featured several unconventional artists, such as Street tape artist Aakash Nihalini, Amanda Warner from the electro duo MNDR and Leyla Safai from the punk hip hop group HeartsChallenger.  I love that Lacoste featured local artists and used Brooklyn as a backdrop!

Also, the clothes and accessories in the LACOSTE L!VE campaign are fun and colorful- so perfect for the summer season.  Check out some of my favorites and watch a little snippet of the video below!

*all images via LACOSTE L!VE


If you want to learn more about the campaign, you can check out LACOSTE L!VE on Facebook, Youtube, Flickr, Twitter, or Google +!

Disclaimer: This is a sponsored post; however, all thoughts and opinions in this post are entirely my own.

Comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  1. says

    Beautiful! It’s about time that Lacoste will bring back their past galore and mix it with these days precision and freestyle. Well done!

    Best Wishes,
    Tammy of

    • says

      Yes, I love that they’re trying to mix it up! Shop the Night Away sounds like a really cool event, but seeing as how I’m trying not to spend money, I should probably stay away! ;)

  2. Margarita @ Las Vegas Vacations says

    The Knit Bows are really cute. I got a set for my daughter. She wants the Lacoste watch too! Much appreciation!