When I saw the new campaign that Lacoste is launching this spring, inspired by Williamsburg, Brooklyn, I immediately loved the concept! The new collection is called LACOSTE L!VE and the idea behind it was to take the old-school style of Lacoste and mesh that with the fresh new style of the streets. According to their website, they’re “playing with classics to reinvent the future” and “preppy is now hip and edgy.”
For their new campaign, photographer Mark Hunter featured several unconventional artists, such as Street tape artist Aakash Nihalini, Amanda Warner from the electro duo MNDR and Leyla Safai from the punk hip hop group HeartsChallenger. I love that Lacoste featured local artists and used Brooklyn as a backdrop!
Also, the clothes and accessories in the LACOSTE L!VE campaign are fun and colorful- so perfect for the summer season. Check out some of my favorites and watch a little snippet of the video below!
*all images via LACOSTE L!VE
If you want to learn more about the campaign, you can check out LACOSTE L!VE on Facebook, Youtube, Flickr, Twitter, or Google +!
Disclaimer: This is a sponsored post; however, all thoughts and opinions in this post are entirely my own.