Have you guys seen the new Asos Christmas Collection? Their new campaign features two amazing artists who I am in love with (Ellie Goulding and Azealia Banks) and the model Charlotte Free. Each person created a video featuring items from Asos and the coolest part is that you can shop their looks directly from the video! If you hover over what they’re wearing, it will pull up a link to that item on Asos and you can then click to add it to your shopping cart. The holiday campaign alos features a fun little contest for viewers- if you pin looks from any of the videos with the hashtag #BestNightEver, you have a chance to win the looks that are featured in the video.
I love that the videos are interactive- it’s definitely a fun new way to shop! Also, how can I not love videos of two musicians that I love, performing songs that I love?! Ellie Goulding sings her song “Only You” (from the album Halcyon, which you have to listen to if you haven’t heard already!) in her video and wears a pair of faux leather shorts that I would totally wear. Azealia Banks (who I think is awesome) raps out a new song called “Fierce” in her video and wears a blue velvet dress that I’d love to add to my closet!
Take a look at these two videos below and let me know what you think of this interactive video/shopping approach!
Disclaimer: This post is sponsored by Asos; however, I only recommend products and services that I like and believe that my readers will like as well. All thoughts and opinions in this post are entirely my own.