When I heard about Rent the Runway‘s new campaign to use real women as models, I was immediately in love with the idea. As a fashion blogger, I love getting outfit inspiration from other real girls, which I why I think it makes perfect sense for a site like Rent the Runway to show their clothes on actual customers.
In case you’re not familiar with Rent the Runway, it is a website where you can rent the perfect luxury/designer dress for that special occasion. It’s so great for young women like me who are on a budget, but still want to be able to afford a fabulous dress.
When I shop online, I like to google the particular clothing item to see what it might look like on a real person. Now that Rent the Runway has decided to use customer photos on their website, that saves me the trouble of searching for those photos myself! Check out the adorable little clip below to learn more about the campaign- Our Runway!
Disclaimer: This post is sponsored by Rent the Runway; however, I only recommend products and services that I like and believe that my readers will like as well. All thoughts and opinions in this post are entirely my own.